Comparing Population Cessation Services With Emphasis on Unmotivated Smokers

Trial Information

Comparing Population Cessation Services With Emphasis on Unmotivated Smokers

This proposal addresses major gaps in research for nicotine addiction treatments for entire
populations of smokers and for the 80% who are not motivated to quit. Nicotine addiction is
just like other drug addictions in terms of breaking the addiction cycle. Researchers and
providers differ on whether treatment emphasis should be on clinician-based counseling,
biologically-based medications, computer-based tailored communications or a combination of
these. There is a lack of comparative research on population treatments to compare
effectiveness, cost-effectiveness and enhancement of quality of life. Such comparative
research would provide health care systems and providers with evidence on how to best serve
entire populations of smokers, especially unmotivated smokers who are seriously underserved.
This research will compare the four most highly recommended treatments: 1. Motivation
Enhancement Therapy (MET) plus NRT; 2.Tailored communications based on the Transtheoretical
Model (TTM), and 3. The combination of these treatments.