Have you been wondering why more men are sporting mustaches (or beards) during November? This explosion of facial hair is for Movember (November + Mustache), an event that raises awareness for prostate cancer and men’s health. The tradition was started 10 years ago in Australia and has become a worldwide success.

You’ll see plenty of Movember themed campaigns all across social media this month in addition to friends posting mustachioed selfies. The goal is to spark conversations about prostate cancer when people ask about the mustaches. Celebrities like Hugh Jackman, Damian Lewis, and Justin Timberlake will be sporting whiskers for the cause this year.

As the Movember movement grows, more men in America are encouraged to get involved every November. The Movember Foundation would like to increase early prostate cancer detection, treatment, and reduce the number of annual deaths (many of which are preventable). The Foundation recommends annual check-ups, healthier lifestyle habits and knowing your cancer risk.

The Facts on Prostate Cancer

Prostate cancer originates in the male reproductive system. If undetected, cancer cells can metastasize to the nearby lymph nodes and other parts of the body. Men are encouraged to conduct self-exams and report any hard lumps on the testes to their doctor. Warning signs for prostate cancer include:

• Problems urinating
• Blood in urine
• Sexual dysfunction
• Swelling in the legs
• Localized pain or discomfort

It’s estimated that one out of every six men will develop prostate cancer, and nearly 30,00 are killed each year by this disease. So early detection and treatment are very important. Treatment plans usually combine chemotherapy, radiation, and surgery. If you’re over 40, then you should be getting screened for prostate cancer annually.

Man Up and Stay Aware

Prostate cancer is very common, but lots of men refuse to talk to their doctors about it. Get to know your family medical history and get screened regulalry if this disease runs in your family.

Studies have shown that increased awareness has improved the rate of survival for prostate cancer. So even if you’re not a fan of the stache, maybe it’s time to embrace it this Movember (it’s only for 30 days). It might even help you attract some nice ladies! Share this information with the men in your life and let them know how they can help raise awareness for men’s health.

It’s not too late to get involved for Movember this year. You can visit the foundation’s page here and register to grow your own mustache, thus becoming a walking, talking poster boy for a good cause. Women should also consider registering to become part of this community as a Mo Sista!