The daughter-in-law of world famous cosmetics founder Estee Lauder, died from ovarian cancer on Saturday. Evelyn Lauder was 75, and was well known for her creation of the Pink Ribbon Campaign, now known around the world as a symbol of Breast Cancer Awareness.

Evelyn had been originally diagnosed in 2007, many years after she had already battled breast cancer. Lauder was a huge proponent of breast cancer research and awareness, and brought forward the pink ribbon campaign in the early nineties along side Alexandra Penney of Self Magazine. She also helped raise funds necessary to create the Evelyn H. Lauder Breast Center at Memorial Sloan-Kettering Cancer Center in New York City. Opened in 2009, the center is located inside a sixteen-story building between 1st and 2nd Avenues, and was designed to create a therapeutic setting in which breast cancer is viewed as a treatable and curable disease. If you want to check out the center, here’s their info:

Evelyn H. Lauder Breast Center at Memorial Sloan-Kettering Cancer Center
300 East 66th Street
New York, NY 10065
(646) 888-5200

Evelyn Lauder was the Senior Corporate VP at Estee Lauder, and worked there for over 50 years. During her tenure, she held numerous positions and helped to develop many lines of fragrance, make up and skin care. Aong many things, she will be remembered for her contribution to breast cancer research, most notably the creation of the Pink Ribbon Campaign. She will surely be missed…